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Would you like to reach new audiences with your research this year? The National Coordinating Centre for Public Engagement are hosting a practical masterclass with the help of experienced journalists. For researchers and public engagement professionals.

The masterclass will take place 10am - 5pm, Thursday 4 October in Bristol.

Using the NCCPE’s quality engagement framework, this workshop explores the purpose, people, process and evaluation of media engagement. With the help of experienced journalist and broadcast producer Craig Henderson, we will support you to better understand the ways in which the media can benefit your work. Together we will explore the potential value of media engagement, and address some of the myths, misconceptions and genuine concerns that academics feel when confronted with the idea of opening up their research to the media. This session will raise awareness of the media, help you to find the ‘story’ of your research, and maximise your chances of successful media engagement.

Participant outcomes

By the end of the workshop, you will be able to:

  • Understand what is meant by media engagement
  • Apply the principles of high quality engagement to a media context
  • Identify appropriate audiences for your research
  • Identify the appropriate media outlets for your story
  • Articulate the story of your research in a way that is appropriate to your target audience and medium
  • Have a clear idea of the appropriate routes and methods to maximise your chances of your research featuring in the media
  • Articulate the relationship between media engagement and impact, and understand how to evidence this impact
  • Develop a plan for media engagement with your research

Cost: £190 per person (reduced cost for pilot)

*Includes a follow-up one-to-one media surgery with Craig Henderson*

For further information and to book your place visit the NCCPE website