Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

Accept all cookies Reject all non-essential cookies Find out more

Pathways to Impact: Common Mistakes

  • Bolt-on
  • No resource for plans
  • Confuses outputs with impact
  • CV
  • No link to research
  • Unrealistic budget
  • Confused audiences
  • Unrealistic timeline
  • Publishing papers
  • No evaluation plan
  • No impact defined
  • Unpurposeful
  • Inappropriate methods
  • No audience defined
  • What’s the actual plan?
  • Too ambitious
  • Media, media, media
  • Content, no promotion plan
  • No sense of scale
  • Academic conferences
  • ‘The General Public’
  • Disproportionate
  • Doesn’t ID obvious partners
  • Empty platitudes