New Oxford Sparks videos - call for proposals
16 August 2021
Public Engagement - news Public Engagement - opportunity
From Michaelmas 2021, Oxford Sparks - the University's platform for digital science engagement - will be regularly creating and publishing live action video content. Would you like to share your research with others? Submit an expression of interest now!
The Oxford Sparks team is excited to announce that the platform is relaunching in Michaelmas 2021! Alongside some shiny new branding, we will be regularly creating live action video content which will be shared across our website and social media channels (YouTube, Twitter, Facebook and Instagram).
Tell me more about these videos...
The new Oxford Sparks videos fall into two main categories:
1) Short-form videos for social media. Fun and informal videos shot by researchers and edited by us. These videos will be <2 minutes 20 seconds (i.e. Twitter compliant), and an example can be seen below (please note this is a draft pilot video, and should not be shared). All ideas are welcome, but some broad categories you might like to think about are "Everyday Science", "Seasonal Science" and "Behind-the-Scenes in the Lab/Field". These videos have no associated cost.
2) Micro-documentaries. These videos will be longer (between 5 and 10 minutes), and more formal in style. They provide the opportunity to cover a research topic in greater depth, and an example can be viewed below (please do not share this draft pilot video). These videos will be filmed and edited by us, and require a subsidised fee of £1600.
All of our videos are primarily aimed at an audience of 'Curious Spectators'. These are individuals who do not generally consider themselves 'science fans', and do not actively seek out science content, but will enjoy engaging with it if presented in an appealing way. They perhaps lack confidence in finding scientific content they can trust, being wary of misinformation. We aim to create transparent, open, credible and engaging content that Curious Spectators can relate to, providing a positive engagement experience.
While our primary audience is aged 30-60, we will endeavour to make sure all our video content is accessible to those aged 14+.
How can I get involved?
If you are interested in creating a video with us, please don't hesitate to get in touch! Proposals are welcome from University of Oxford researchers at any career stage, including DPhil students. Anyone working on scientific or science-related research, from any Division, is welcome to submit a proposal. If you are unsure whether you are eligible, please don't hesitate to get in touch with the team at firstname.lastname@example.org.
Proposals will be reviewed on a monthly basis, and we will be in touch via email after this point. Please note that we have limited capacity, and will therefore unfortunately only be able to choose one micro-documentary per month.
How does the process work?
If your video proposal is selected, we will begin by arranging an online meeting between you (and your wider research team if applicable) and the Oxford Sparks team. In this meeting, we aim to learn more about your research, and what you hope to achieve through the video (i.e. what are the key messages you'd like to get across, is there a call to action at the end?). We can also begin to think about the creative side of things (what is the narrative, where will the filming take place?). In this meeting we can also start to map out a timeline for video production.
Short-form social media videos
For these shorter videos, we will work with you to create a narrative, script and storyboard. We will then guide you through the process of filming yourself, to ensure you achieve the best results possible - but note that an informal, unpolished filming style is very popular on social media! We will then edit the video for you, and share across our social media channels.
Micro-documentaries are more formal in style, and longer than the social media videos (5-10 minutes compared to ~2 minutes). After the initial online meeting, the Oxford Sparks team will draft a brief, which will be presented to the research team for approval. Once the brief and production time-line have been signed off, filming dates and locations will be secured. Filming should take place over one day, or two consecutive days if multiple people/locations are involved. During the editing phase, a draft edit will be presented to the research team for feedback, and the final version will be presented for approval before it is released across our channels.